Free AI guided tool

Define your client's brand voice in just 15 minutes

A free, AI-guided conversation that uncovers any client's unique brand voice in 15 minutes and produces a simple document for use in writing emails that finally sound like they should.
Onboard a new client's voice in one 15-minute session
Create your client's voice so every email's easier to write
Hand clients a deliverable that's a strategic framework
Start Now — It's Free
No credit card required. Takes 15 to 30 minutes.
Your Deliverable

Brand Voice Document

Personalized to your brand. Ready in 15 minutes.

Your Brand
Mission
Values
Origin Story
Differentiator
Your Voice Personality
Personality Traits
Tone
Communication Style
Your Audience
Who They Are
What They Need
How to Reach Them
12 brand elements defined across 3 categories

You've felt it on every client email.

That gap between creating great emails for your clients... and the AI cleanup, voice guesswork, and "make it sound like them" rewrites that fill your week.
The voice problem starts at onboarding.
Every new client lands and you have nothing to work from. No defined voice, no documented tone, no shared language. So you guess. And every email after that is built on a foundation you never actually laid.
I'm re-explaining brand voice to AI too much.
Unless you create a complex 'memory system', AI forgets way too much. Then you spend time 'training' it and the output still sounds generic, still needs rewriting, still doesn't sound like them.
My clients send me AI slop and call it a draft.
They paste ChatGPT output into a Google Doc and hand it back to you. It doesn't sound like them. It doesn't sound like anyone. You spend more time rewriting it into their voice than you would have spent writing from scratch... and they don't see the work it took to fix it.
Every client email starts from zero.
No documented voice. No reusable foundation. No system that carries from one client to the next... or even from one email to the next for the same client. Just a blank page and the hope that this one sounds more like them than the last one did.
The problem isn't your process.
It's that no process can fix a missing foundation... the voice that defines your client. So every email is guesswork.
What if every client start with that foundation?
What You Get
A complete Brand Voice document for your client. Ready in 15 minutes.
12 elements. Three categories. Entirely about them. Use it on every email your write for that client and feel the difference from the very next draft.
01
Your Brand
The conviction, story, and differentiation that make your business yours captured in a way you’ve never seen before.
Brand Mission
Why your business exists beyond making money
Brand Values
The principles you refuse to compromise on
Origin Story
How you got here and why it matters to your audience
Differentiator
What sets you apart from everyone else in your space
4 elements defined
02
Your Voice Personality
How your writing should sound! Not a guess, not a vibe, but a defined set of traits that make your emails unmistakably yours.
Formality
How polished or conversational you naturally are
Warmth
Whether you lead with encouragement or directness
Energy
The pace and intensity of your writing
Creativity
How much personality and playfulness comes through
Persuasion
How you naturally move people to action
5 elements defined
03
Your Audience
Who you’re really writing to defined with the clarity and empathy your emails need to actually land.
Who they are
Beyond demographics — what drives them, what they believe
Their Struggles
The real problems that keep them stuck
What's at Stake
The ripple effects if nothing changes and the urgency they feel but can’t name
3 elements defined
Want to see what the finished document actually looks like?
This is the real Brand Voice Guide for Embellish, generated by the same AI-guided interview you're about to take. Your client's will be just as thorough, and entirely about your client's brand.
View Embellish's brand voice guide
Start Now — It's Free
No credit card. Ready in 15 minutes.
How it Works
One conversation. Three steps. Your voice, defined.
You don't need to know the brand voice before you start... that's the whole point. The AI guides you through a discovery process, not a quiz.
Step 01
Start the conversation
Embellish Voice asks you questions a brand strategist would about why your business exists, what makes you different, and who you’re really writing to. No jargon. No trick questions. Just a conversation about what you already know.
You don’t need to prepare anything. Just show up and answer honestly.
Step 02
The AI guides you deeper
Most people start with surface-level answers and that’s completely normal. We trained the AI to know when to push for more and when to move on. It’s not a quiz. It’s a guided discovery. You’ll be surprised by what comes out.
There are no wrong answers. The tool meets you where you are.
Step 03
Get your Brand Voice document
When you’re done, you’ll have a complete Brand Voice document: your mission, your values, your story, your voice personality, and your audience defined in a way you’ve never seen before.
Use it immediately. Or bring it into Embellish and let the AI write emails that actually sound like you.
“But I don't know what my brand voice is yet”
That's exactly who this is for. Embellish Voice doesn't quiz you on something you should already know... it helps you discover it through conversation! By the end, you'll have clarity you didn't have when you started. That's the whole point.
Start a brand voice session Now
Free. About 15 minutes. No preparation needed.
Why this works
Built from lived experience. Not theory.
Chris Turley
Founder, Embellish
Entrepreneur Since 2005
I ran a marketing agency and watched AI suffocate every client's voice.
Clients would send me ChatGPT drafts that sounded like nothing. Empty, hollow, and indistinguishable. I'd spend hours rewriting them so they were worth reading.
In 2011, I wrote a series of emails that saved my own business, not because I was a great writer, but because I finally wrote something real. That taught me what email can do when someone writes with their voice. 
I built Embellish Voice to give agencies a simple way to capture a client's voice in one session.
Use it to write great email!
Professional methodology. Accessible format.
The 12 elements in Embellish Voice aren't random. They're the same framework professional brand strategists use to define a client's voice, distilled into a guided AI conversation that takes 15 minutes.
12
Brand Elements
Across mission, personality, and audience
15 min
To Complete
Guided conversation, not a blank form
$0
Cost to You
We pay AI Token Costs
Your client's need your help
Help your client amplify their voice through great email. Embellish Voice helps make this happen. Not a template. Not a generic AI draft. In one guided conversation.
Start a brand voice session now
Free. About 15 minutes. No preparation needed.
"Every client email you write after this will be different.”
Copyright + Trademark 2026
Helping you create better marketing email and eliminate workflow friction.
Define Any Client's Brand Voice 
Enter your name and email to begin the free AI-guided brand voice session. It takes about 15 minutes.
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Sample Brand Voice Guide

Embellish

This is a real Brand Voice Guide. Generated by the same AI-guided conversation you're about to have. Yours will be entirely about your brand, your voice, and your audience. The whole process takes about 15 minutes.

Mission

Entrepreneurs have missions worth sharing and audiences worth serving, but without the right tools and training, the emails they send don't bring to life the impact they're capable of.

Embellish exists because the gap between an entrepreneur's vision and their ability to communicate it through email is costing them revenue, impact, and the joy of connecting with the people they're meant to serve. Nobody designed an email creation system for the entrepreneur with a mission.

We give every entrepreneur the platform, a unique email content framework, and guidance to write compelling, persuasive emails that move their mission forward, so they can experience the power of email done right, the way it was meant to be.

Brand Values

Authenticity Over Convenience

AI should only be used to amplify a person's real voice, not replace it with generic output in the pursuit of speed. We'd rather someone send a genuinely them email than a polished-but-hollow one that AI produced.

Invisible Craft

The tools should get out of the way. The elegance is in the simplicity: powerful output without making the user fight the process. Fluid and simple with meaningful and elegant results.

Relationships as a Metric

We care whether our users actually succeed in building meaningful relationships with their subscribers. When our users do this, we are winning.

Brand Story

In 2005, I started a company called TIR Massage Stone. We sold massage stones for hot stone massage. Growth was fast and I hired a team to build the company. But by 2011, we weren't doing so well.

I was married with two kids. I employed eight others, all with families of their own. And no one but my wife and I knew we were literally four to six weeks away from completely running out of money.

I'd been sending weekly promo emails to our list of about 10,000 subscribers. Pretty HTML designs. Massive discounts. But zero substance… and it didn't do much at all to move the needle.

On November 15 at 6:18pm, I bought something I didn't have the money for.

Luckily I had enough credit left on my credit card and paid $2,000 for a course to learn how to do email marketing.

My marketing assistant thought I was nuts. He didn't believe anything would change. Email didn't work, he told me. But I didn't listen. I could feel something was different. I knew it could work. Plus we desperately needed the money.

I followed the course methodology exactly. Instead of another discount email, I wrote something real — with stories, with conviction. I wrote it from me instead of some template.

On day one, a few thousand dollars came in.

By the end of the launch, $12,000.

My wife and I were both so relieved.

But mostly I was stunned. I felt like I had just uncovered this secret cheat code.

And it wasn't even the revenue that hit me hardest. It was the replies. Dozens of them… and I still have every one of those emails in a folder. The way people responded to my words, my stories, my offer.

That was the moment I understood what email could actually do when someone writes something real. The difference wasn't better discounts or prettier designs. It was the human behind the words. It completely changed the trajectory of my business.

Years later, running an agency doing marketing automation, I watched that same power get suffocated. Clients would use AI and give me complete garbage that didn't sound like them. It was empty, hollow, and did nothing to help their business.

Then there were the copy-paste formatting disasters. Tool-switching chaos. Going from Google Docs to the email platform editor and spending hours reformatting. The thing I fell in love with in 2011 had become a logistics problem made worse by AI slop.

On August 20, 2025, I had the thought to solve the "copy and paste" problem since it was killing productivity as an agency.

But the more I worked to solve that problem, the more I realized this was about something bigger. It was to help as many entrepreneurs as possible experience what I did in 2011.

Embellish exists to help entrepreneurs write emails worth reading. To make it quick, simple, and easy so they can focus on the creative craft that matters most.

Brand Uniqueness

Most AI writing tools are racing toward replacing the human in the process. Embellish is built on the opposite belief: we need more human connection and involvement, not less. More understanding of nuance and lived experience, and that's only possible when a person is deeply involved.

AI should remove the mundane and meaningless so that a human has more space to share their unique voice and experience with their audience.

The name itself is the philosophy: to embellish is to enhance, refine, elevate, to make something more expressive without changing what it means.

We don't build shortcuts. We make meaningful work easier.

Brand Personality

Formality: Casual
Warmth: Warm & Encouraging
Energy: Calm
Creativity: Serious
Persuasion: Direct & Action-Oriented

Your Audience

Her name is Erika. She's 38. She's been running her coaching and course business for a few years. She has a small but real audience, a list of 2,000 to 8,000 people she's built through a lead magnet, her courses, and word of mouth. She's making money but not enough that it's had a meaningful impact on her life.

One the outside looking in, she's succeeding in business. But she's sitting on a goldmine she doesn't know how to mine. The list exists. The audience is there. But the emails are transactional, inconsistent, or just not really connecting to move the needle.

She's got a bold vision for her company, the mission she's on, and the people she wants to help. She wants to write more email and have those emails impact more people. She just doesn't really know how without spending a lot of time "becoming a copywriter." She just wants to share her expertise and persuade people to join her.

Sending email is a chore, not something she looks forward to. It's heavy, it has too many moving parts, and she doesn't have a simple and repeatable process to follow. Some weeks she simply lets it get pushed to the next week, or maybe even the week after that. Yet she knows it's important.

Underneath it all, she's carrying a quiet embarrassment. She's not where she thought she'd be by now. She looks at others in her space who seem to have it figured out. She puts on the brave face, but privately she wonders if she's missing something everyone else found.

The Problems

The Mission-Email Gap

Erika has a genuine mission, a transformation she delivers, a belief she's built a business around, but her emails don't reflect any of it. Every promotional email she sends feels like a betrayal of the brand she's trying to build.

Inconsistent Presence

She goes weeks, sometimes months, between emails. The guilt compounds with time. The longer she goes without emailing, the more pressure builds around the next one. It has to be worth the wait. That makes sitting down to write even harder. It's a cycle that rewards avoidance.

The Confidence Deficit

"I'm not a writer" is one of the most limiting beliefs an entrepreneur can carry. She doesn't recognize that the people she admires developed their voice through consistency, the exact thing her avoidance prevents.

In Her Own Words

"I don't know what to write about outside of selling my products or services. And even those tend to not really sound great."

"My emails don't really sound like me. I write them 100% on my own and they sound pretty good like me but they're not really persuasive."

"I use AI and it's terrible. I just get frustrated and want to give up. AI should make it easier, not harder."

"I'm pretty sure most of my emails don't even make it to the inbox."

"I hate copying and pasting between Google Docs, to AI, back to Docs for final revisions, and then into my email platform."

Ripple Effects

She disappears from online. Her website goes away. Her audience finds someone else. The people whose lives she could have changed will get help from someone who communicates better — not someone who knows more. She isn't rewarded financially for the expertise she's built, and that affects her personal life and her family's financial well-being.

What she doesn't realize she's risking: losing her creativity and her voice. No matter how big or small her audience is, a huge part of doing what she's doing is for her own benefit: the act of expressing, sharing, creating.

Passion unexpressed does not expand. It shrinks.
Knowledge not shared does not grow. It disappears.

Her life becomes less full of vibrance and energy. And that's the cost nobody talks about.

The Quiet Urgency

"You have 4,000 people who asked to hear from you. How many weeks has it been since you sent something worth reading?"

"Every week you don't show up, someone else does. Your audience isn't waiting forever."

"Your emails should be the best expression of what you do and who you are. Are they?"

Generated with Embellish Brand Voice Interview

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