Thank you for visiting our website. You arrived at this Terms & Conditions page from this site, referred to herein as “this web site”.

The following Terms and Conditions from Embellish (hereinafter “COMPANY”, “We”, and “Us”) govern your use of the above web site and our programs and apply to your access and use of them.

By purchase a product from us or accessing or using this web site, you are acknowledging and accepting, and agree to be bound by, the Terms and Conditions described herein. These Terms and Conditions are subject to change or modification by the Company at any time and at our discretion without notice. You waive any right you may have to receive specific notice of such changes or modifications, and your continued use of this web site after any changes are implemented constitutes your acceptance of the changes. As a result, we encourage you to consult the Terms and Conditions each time you use the Website. If you do not agree with the Terms and Conditions, please do not use or access the web site.

Please read carefully, and note our MANDATORY ARBITRATION PROVISION and WAIVER OF CLASS ACTION PROVISION. Please also note that Embellish is an entity based in Utah, USA that primarily serves clients in North America.

INTELLECTUAL PROPERTY
You acknowledge and agree that all content and materials available on this web site are protected by copyrights, trademarks, service marks, patents, trade secrets, or other proprietary rights and laws. Except as expressly authorized by COMPANY, you agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit, or create derivative works from such materials or content.

As noted above, reproduction, copying, or redistribution for commercial purposes of any materials or design elements on this web site is strictly prohibited without the express written permission of COMPANY. For information on requesting such permission, please contact us using the contact information listed in the section entitled “Contacting Us”.

ABILITY TO ACCEPT TERMS AND CONDITIONS / LIMITATIONS ON USE
You affirm that you are either more than 18 years of age, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in these Terms and Conditions, and to abide by and comply with these Terms and Conditions.

If you are provided a password to access this web site or products purchased with access to a member portal, then that password is for your personal use only, unless otherwise specified. You agree to be responsible for the security of your password. Do not share login credentials or access with other individuals as this violates the terms of use and is cause for removal from programs/courses (paid or free).

ORDER AND RETURN POLICIES
For digital products, you will receive an email with login details to our membership portal or download page. We also offer a 30-day money back guarantee on all our products. If you are not completely satisfied, you can request a refund within 30 days of purchase to the contact details provided through member portal access or support details.

PRODUCT DELIVERY / MEMBERSHIP SITE / CONDUCT
A. For products that you purchase from us that are delivered through a download link, you will be given a URL to access and download the product(s) you purchased. In such instances, you agree not to share the download link with other people who did not purchase the product(s).
B. For products that you purchase from us that are delivered through a membership site, you will be given a user name and password to access the course materials and tools. In such instances, you agree not to share your login information with other people who did not purchase the product(s). You will not sell access to this program or duplicate and sell any of its content without written permission.
C. The content and advise offered through our website and membership portal is meant for informational purposes only. It is not intended as specific medical or other professional advice. Use of the information on the membership portal and this web site are at your own risk.
D. Use of content, unless otherwise stated, is for your own personal, non-commercial use. You may not distribute content, print multiple copies, or use the content for public display or performance unless otherwise stated.
E. We reserve the right to discontinue or modify without notice or liability, any portion of this web site.
F. You affirm, represent, and warrant that your participation on this web site and the content you submit does not relate to pornography, illegal activities of any kind, occult, hate, or racism. You also represent and warrant that content you submit does not violate the intellectual property rights of third parties. COMPANY reserves the right to make the final decision regarding what is appropriate. COMPANY further reserves the right to remove content or terminate your account without prior notice for a violation of this provision.
G. You understand and agree to not place an unreasonable burden on the server hosting this web site or membership site, to not interfere with the running of this web site and to not attempt unauthorized access to any portion of this web site.
H. You understand and agree not to provide false information about yourself, to impersonate another individual or provide misleading or false content.
I. You agree that any ideas, suggestions, or improvements that you provide to COMPANY about COMPANY’s products or services shall be owned by COMPANY and that COMPANY is free to include such ideas in future products without compensation to you.
J. You hereby warrant that any information you submit to COMPANY through this web site is owned by you and that you have the necessary authority to submit such information. You hereby grant COMPANY a royalty-free, perpetual, worldwide license to display, modify, adapt, create derivative works from, and otherwise use any suggestions, ideas, and information that you provide to COMPANY.

PRIVACY
Please read the Privacy Policy carefully to understand how COMPANY collects, uses and discloses personally identifiable information from its users. The Privacy Policy is hereby incorporated by reference as part of these Terms and Conditions.

THIRD PARTY REFERENCES / HYPERLINKS
This web site may link you to other sites on the Internet that are not operated by the Company (“Third-Party Sites”). These Third-Party Sites may contain information or material that some people may find inappropriate or offensive. These Third-Party Sites are not under the control of COMPANY, and you acknowledge that COMPANY is not responsible for the accuracy, copyright compliance, legality, decency, or any other aspect of the content of such sites. The inclusion of such a link does not imply endorsement of the other site by or any association with its operators.

You agree to access and use any Third-Party Sites and the third-party content contained therein at your own risk. You acknowledge that a Third-Party Site may collect personal information about you, and any personal information you disclose or submit to a Third-Party Site will not be under control of the Company. The Company assumes no responsibility or liability for the privacy and information collection policies of third parties operating any Third-Party Site and we suggest contacting the providers of those sites directly for information on their privacy policies.

CONTACTING US
If you need to contact us, you can email us at chris (at) getembellish (dot) com.

DISCLAIMER OF WARRANTIES
ALL MATERIALS, INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES INCLUDED IN OR AVAILABLE THROUGH THIS WEB SITE (THE “CONTENT”) ARE PROVIDED “AS IS” AND “AS AVAILABLE” FOR YOUR USE. THE CONTENT IS PROVIDED WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. COMPANY AND ITS AGENTS DO NOT WARRANT THAT THE CONTENT IS ACCURATE, RELIABLE OR CORRECT; THAT THIS WEB SITE WILL BE AVAILABLE AT ANY PARTICULAR TIME OR LOCATION; THAT ANY DEFECTS OR ERRORS WILL BE CORRECTED; OR THAT THE CONTENT IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THIS WEB SITE IS SOLELY AT YOUR RISK. BECAUSE SOME JURISDICTIONS DO NOT PERMIT THE EXCLUSION OF CERTAIN WARRANTIES, THESE EXCLUSIONS MAY NOT APPLY TO YOU.

LIMITATION OF LIABILITY
UNDER NO CIRCUMSTANCES SHALL COMPANY, OR ITS AGENTS, AFFILIATED COMPANIES, OFFICERS, DIRECTORS, EMPLOYEES, AND CONTRACTORS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR INABILITY TO USE, THIS WEB SITE. THIS LIMITATION APPLIES WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR ANY OTHER BASIS, EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. EXCEPT AS PROHIBITED BY LAW, IN NO EVENT SHALL THE AMOUNT OF COLLECTIVE LIABILITY OF COMPANY AND ITS AGENTS, AFFILIATED COMPANIES, OFFICERS, DIRECTORS, EMPLOYEES, AND CONTRACTORS EXCEED THE AMOUNT ACTUALLY PAID TO COMPANY FOR PRODUCTS OR SERVICES. BECAUSE SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, COMPANY’S LIABILITY IN SUCH JURISDICTIONS SHALL BE LIMITED TO THE EXTENT PERMITTED BY LAW. Any provision herein to the contrary notwithstanding, the maximum liability of COMPANY to any person, firm or corporation whatsoever arising out of or in the connection with any license, use or other employment of any Content delivered to You hereunder, whether such liability arises from any claim based on breach or repudiation of contract, warranty, tort or otherwise, shall in no case exceed the actual price paid to COMPANY by You for the Content whose license, use, or other employment gives rise to the liability. The essential purpose of this provision is to limit the potential liability of COMPANY arising out of this Agreement. The parties acknowledge that the limitations set forth in this Section are integral to the amount of consideration levied in connection with the web site and any services rendered hereunder and that, were COMPANY to assume any further liability other than as set forth herein, such consideration would of necessity be set substantially higher.

INDEMNIFICATION
Upon a request by COMPANY, you agree to defend, indemnify, and hold COMPANY and its other affiliated companies harmless, and their employees, contractors, officers, and directors from all liabilities, claims, and expenses, including attorney’s fees, that arise from your misuse of this web site or from your violation of the Terms and Conditions stated herein.

SEVERABILITY AND INTEGRATION
Unless otherwise specified herein, this Agreement constitutes the entire agreement between you and COMPANY with respect to this web site and supersedes all prior or contemporaneous communications between you and COMPANY with respect to this web site. If any part of these Terms and Conditions is held invalid or unenforceable, that portion shall be construed in a manner consistent with applicable law to reflect, as nearly as possible, the original intentions of the parties, and the remaining portions shall remain in full force and effect.

GOVERNING LAW
These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of Utah.

ARBITRATION OF DISPUTES
The parties agree that any dispute or claim in law or equity arising between them regarding the use of this web site or these Terms and Conditions, including any dispute regarding the enforceability or applicability of this arbitration provision, shall be decided by neutral, binding arbitration conducted in Utah. The arbitrator shall be a retired judge, justice, or an attorney with at least ten (10) years of legal experience relating to the subject matter of this Agreement, unless the parties mutually agree otherwise, who shall render an award in accordance with the substantive laws of Utah. In all other respects, the arbitration shall be conducted in accordance with the rules and procedures of the American Arbitration Association, subject to the parties being allowed limited discovery. Judgment upon the award of the arbitrator(s) may be entered in any court having jurisdiction.

NOTICE: BY USING THIS WEB SITE, YOU ARE AGREEING TO HAVE ANY DISPUTE ARISING OUT OF THE MATTERS INCLUDED IN THIS “ARBITRATION OF DISPUTES” PROVISION DECIDED BY NEUTRAL ARBITRATION AND YOU ARE GIVING UP ANY RIGHTS YOU MIGHT POSSESS TO HAVE THE DISPUTE LITIGATED IN A COURT OR JURY TRIAL. YOU ARE GIVING UP YOUR JUDICIAL RIGHTS TO DISCOVERY AND APPEAL, UNLESS THOSE RIGHTS ARE SPECIFICALLY INCLUDED IN THE “ARBITRATION OF DISPUTES” PROVISION. IF YOU REFUSE TO SUBMIT TO ARBITRATION AFTER AGREEING TO THIS PROVISION YOU MAY BE COMPELLED TO ARBITRATE ANYHOW PURSUANT TO A COURT ORDER. YOUR AGREEMENT TO THIS ARBITRATION PROVISION IS VOLUNTARY. IF YOU DO NOT WISH TO AGREE TO ARBITRATION, THEN YOU MAY NOT USE THIS WEB SITE.
CLASS ACTION WAIVER
ANY LEGAL ACTION OR ARBITRATION ARISING IN CONNECTION WITH THE USE OF THIS WEB SITE OR THESE TERMS AND CONDITIONS MUST BE ON AN INDIVIDUAL BASIS. THIS MEANS NEITHER YOU NOR WE MAY JOIN OR CONSOLIDATE CLAIMS BY OR AGAINST OTHER CUSTOMERS, OR LITIGATE IN COURT OR ARBITRATE ANY CLAIMS AS A REPRESENTATIVE OR MEMBER OF A CLASS OR IN A PRIVATE ATTORNEY GENERAL CAPACITY.

ATTORNEYS’ FEES
In any dispute, action, proceeding, or arbitration regarding the use of this web site or these Terms and Conditions, including the enforcement of any arbitration provision herein, the party prevailing in such action or proceeding shall be entitled to recover, in addition to any other award of damages or other remedies, its reasonable attorneys’ and experts’ fees, costs and expenses (including, without limitation, expenses for expert witnesses and all reasonable attorneys’ fees, costs and expenses upon appeal).

COMMUNICATION
You can cancel the SMS service at any time. Just text “STOP” to any of our phone numbers. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at help [at] embellishapp.com.

Carriers are not liable for delayed or undelivered messages
As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive 1 message. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Define Any Client's Brand Voice 
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Sample Brand Voice Guide

Embellish

This is a real Brand Voice Guide. Generated by the same AI-guided conversation you're about to have. Yours will be entirely about your brand, your voice, and your audience. The whole process takes about 15 minutes.

Mission

Entrepreneurs have missions worth sharing and audiences worth serving, but without the right tools and training, the emails they send don't bring to life the impact they're capable of.

Embellish exists because the gap between an entrepreneur's vision and their ability to communicate it through email is costing them revenue, impact, and the joy of connecting with the people they're meant to serve. Nobody designed an email creation system for the entrepreneur with a mission.

We give every entrepreneur the platform, a unique email content framework, and guidance to write compelling, persuasive emails that move their mission forward, so they can experience the power of email done right, the way it was meant to be.

Brand Values

Authenticity Over Convenience

AI should only be used to amplify a person's real voice, not replace it with generic output in the pursuit of speed. We'd rather someone send a genuinely them email than a polished-but-hollow one that AI produced.

Invisible Craft

The tools should get out of the way. The elegance is in the simplicity: powerful output without making the user fight the process. Fluid and simple with meaningful and elegant results.

Relationships as a Metric

We care whether our users actually succeed in building meaningful relationships with their subscribers. When our users do this, we are winning.

Brand Story

In 2005, I started a company called TIR Massage Stone. We sold massage stones for hot stone massage. Growth was fast and I hired a team to build the company. But by 2011, we weren't doing so well.

I was married with two kids. I employed eight others, all with families of their own. And no one but my wife and I knew we were literally four to six weeks away from completely running out of money.

I'd been sending weekly promo emails to our list of about 10,000 subscribers. Pretty HTML designs. Massive discounts. But zero substance… and it didn't do much at all to move the needle.

On November 15 at 6:18pm, I bought something I didn't have the money for.

Luckily I had enough credit left on my credit card and paid $2,000 for a course to learn how to do email marketing.

My marketing assistant thought I was nuts. He didn't believe anything would change. Email didn't work, he told me. But I didn't listen. I could feel something was different. I knew it could work. Plus we desperately needed the money.

I followed the course methodology exactly. Instead of another discount email, I wrote something real — with stories, with conviction. I wrote it from me instead of some template.

On day one, a few thousand dollars came in.

By the end of the launch, $12,000.

My wife and I were both so relieved.

But mostly I was stunned. I felt like I had just uncovered this secret cheat code.

And it wasn't even the revenue that hit me hardest. It was the replies. Dozens of them… and I still have every one of those emails in a folder. The way people responded to my words, my stories, my offer.

That was the moment I understood what email could actually do when someone writes something real. The difference wasn't better discounts or prettier designs. It was the human behind the words. It completely changed the trajectory of my business.

Years later, running an agency doing marketing automation, I watched that same power get suffocated. Clients would use AI and give me complete garbage that didn't sound like them. It was empty, hollow, and did nothing to help their business.

Then there were the copy-paste formatting disasters. Tool-switching chaos. Going from Google Docs to the email platform editor and spending hours reformatting. The thing I fell in love with in 2011 had become a logistics problem made worse by AI slop.

On August 20, 2025, I had the thought to solve the "copy and paste" problem since it was killing productivity as an agency.

But the more I worked to solve that problem, the more I realized this was about something bigger. It was to help as many entrepreneurs as possible experience what I did in 2011.

Embellish exists to help entrepreneurs write emails worth reading. To make it quick, simple, and easy so they can focus on the creative craft that matters most.

Brand Uniqueness

Most AI writing tools are racing toward replacing the human in the process. Embellish is built on the opposite belief: we need more human connection and involvement, not less. More understanding of nuance and lived experience, and that's only possible when a person is deeply involved.

AI should remove the mundane and meaningless so that a human has more space to share their unique voice and experience with their audience.

The name itself is the philosophy: to embellish is to enhance, refine, elevate, to make something more expressive without changing what it means.

We don't build shortcuts. We make meaningful work easier.

Brand Personality

Formality: Casual
Warmth: Warm & Encouraging
Energy: Calm
Creativity: Serious
Persuasion: Direct & Action-Oriented

Your Audience

Her name is Erika. She's 38. She's been running her coaching and course business for a few years. She has a small but real audience, a list of 2,000 to 8,000 people she's built through a lead magnet, her courses, and word of mouth. She's making money but not enough that it's had a meaningful impact on her life.

One the outside looking in, she's succeeding in business. But she's sitting on a goldmine she doesn't know how to mine. The list exists. The audience is there. But the emails are transactional, inconsistent, or just not really connecting to move the needle.

She's got a bold vision for her company, the mission she's on, and the people she wants to help. She wants to write more email and have those emails impact more people. She just doesn't really know how without spending a lot of time "becoming a copywriter." She just wants to share her expertise and persuade people to join her.

Sending email is a chore, not something she looks forward to. It's heavy, it has too many moving parts, and she doesn't have a simple and repeatable process to follow. Some weeks she simply lets it get pushed to the next week, or maybe even the week after that. Yet she knows it's important.

Underneath it all, she's carrying a quiet embarrassment. She's not where she thought she'd be by now. She looks at others in her space who seem to have it figured out. She puts on the brave face, but privately she wonders if she's missing something everyone else found.

The Problems

The Mission-Email Gap

Erika has a genuine mission, a transformation she delivers, a belief she's built a business around, but her emails don't reflect any of it. Every promotional email she sends feels like a betrayal of the brand she's trying to build.

Inconsistent Presence

She goes weeks, sometimes months, between emails. The guilt compounds with time. The longer she goes without emailing, the more pressure builds around the next one. It has to be worth the wait. That makes sitting down to write even harder. It's a cycle that rewards avoidance.

The Confidence Deficit

"I'm not a writer" is one of the most limiting beliefs an entrepreneur can carry. She doesn't recognize that the people she admires developed their voice through consistency, the exact thing her avoidance prevents.

In Her Own Words

"I don't know what to write about outside of selling my products or services. And even those tend to not really sound great."

"My emails don't really sound like me. I write them 100% on my own and they sound pretty good like me but they're not really persuasive."

"I use AI and it's terrible. I just get frustrated and want to give up. AI should make it easier, not harder."

"I'm pretty sure most of my emails don't even make it to the inbox."

"I hate copying and pasting between Google Docs, to AI, back to Docs for final revisions, and then into my email platform."

Ripple Effects

She disappears from online. Her website goes away. Her audience finds someone else. The people whose lives she could have changed will get help from someone who communicates better — not someone who knows more. She isn't rewarded financially for the expertise she's built, and that affects her personal life and her family's financial well-being.

What she doesn't realize she's risking: losing her creativity and her voice. No matter how big or small her audience is, a huge part of doing what she's doing is for her own benefit: the act of expressing, sharing, creating.

Passion unexpressed does not expand. It shrinks.
Knowledge not shared does not grow. It disappears.

Her life becomes less full of vibrance and energy. And that's the cost nobody talks about.

The Quiet Urgency

"You have 4,000 people who asked to hear from you. How many weeks has it been since you sent something worth reading?"

"Every week you don't show up, someone else does. Your audience isn't waiting forever."

"Your emails should be the best expression of what you do and who you are. Are they?"

Generated with Embellish Brand Voice Interview

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